3 Million Cups

Thank you!

India has seen a lot of approaches and mindsets when it comes to drinking coffee, whether at a high-end cafe or at home. Fresh coffee as a beverage has been seen as a luxury by many, and we want to change that mindset.

A cup of coffee that is freshly roasted, grounded, and brewed can be affordable and very much a part of our daily lives at home.

Why SLAY?

The idea of starting a coffee delivery company came to us in 2019 when we noticed a huge gap in the market for experiencing handcrafted premium coffee at home. The only way to enjoy such coffee was either to visit a high-end cafe or drink it out of spilled packaging at home.

Hunting for the Best Beans

Our quest to find the finest coffee beans led us to Chikmagalur, where we sourced the best Arabica and Robusta coffee beans to ensure a 5-star experience for all coffee lovers.

As a brand, we work at various stages to ensure that your experience is as smooth as your coffee. One key factor is not storing coffee on the shelf for more than 28 days. By measuring freshness in days, not months, we hold ourselves to a higher standard than others.

What Does the Word SLAY Entail?

SLAY represents the unsung victorious moments in our lives that we encounter daily but often choose not to celebrate. Why not celebrate those moments and reward yourself with a cup of coffee?

Spill-Proof Packaging

Next, we focused on solving the delivery hurdle with durable, sustainable, and long-lasting packaging. After testing various options and approaches, we finally landed on SLAY Case 1.0, which took the worry of spilled coffee off the table.

First Moment of SLAY

Our first moment of SLAY was serving our first cup of coffee, Madras Mud, in Bangalore on 21st February. The positive feedback from the customer, who loved the coffee and was thrilled to have a great coffee experience at home, was incredible!

SLAY in Bangalore

We started with three kitchens in Bangalore at Indiranagar, Koramangala, and Bellandur in 2019. Thanks to the love from YOU, the buzz around SLAY grew organically, and there was no looking back.

Keeping It Simple

Our menu is designed to avoid the confusing jargon often used in cafes. As soon as you read it, you know exactly what you're getting.

Our Backbone

Baristas are the backbone of SLAY Coffee. One of our first baristas, Jaishree, says:

"SLAY made it possible for me to add an extra dose of love and get recognized with my sticker on the coffee cups. I already have a set of loyal customers who only have coffee made by me, and the feeling is unlike anything I have ever experienced."

Rising Through the Pandemic

We are proud to say that when many organizations struggled during the pandemic, SLAY remained strong as all our operations were already on the cloud.

3 Million Cups Served!

From our first cup of coffee in 2019 to now serving over 3 million cups, we've come a long way. Expanding from cloud kitchens to SLAY Coffee Bars at multiple locations has been another key highlight of our journey, which continues to be overwhelmingly positive.

Many Firsts

Our strategic collaboration with the Arehalli Biccod Farmer Producer Organisation in Sakleshpur, Karnataka, has empowered over 300 farmers to supply their coffee directly to us, enhancing the quality of their produce through technology, training, and quality control support.

We also introduced India's Strongest Coffee, SLAY X, made from a blend of Robusta Cherry and Robusta Parchment green beans, containing 2250 mg of caffeine per 100 grams.

Ever Wondered Whether Your Freshly Brewed Coffee Is Really Fresh?

We've got you covered! We were the first to introduce a QR code, SLAYGRID, on every pack, giving customers transparent information about the journey of the bean from farm to cup.

As we embark on the journey of serving the next 3 million cups and beyond, we remain committed to our motto: providing great coffee, every day.